Powering a Thriving World

We sprinkled a touch of VFX magic into electricity company Fortum's commercial video, giving the whole thing a whole new lease of life. Our aim was to make Fortum's core element - energy - visible in the video. We started by brainstorming how electricity inside a generator would look like and how to seamlessly integrate it with the rest of the narrative in an intriguing way. The end result? A few eye-catching transitions that injected dynamism into the video.